Education Project

Digital Marketing Consultant

Project Executed for:

Financial Planning Academy


Project Importance:

This is a prestigious project from Financial Planning Academy. Financial Planning Academy is an Leading Authorized Education Provider and offers CERTIFIED FINANCIAL PLANNER (CFP ) certification from Financial Planning Standards Board, India (FPSBI) , Diploma in Banking and Finance by IIBF, National Institute of Securities Market (NISM) courses, National Skill Development Corporation (NSDC) programs and Online Skill Development Training Partner for Mumbai University & American Academy of Financial Management (AAFM), India & National Stock Exchange (NSE) Academy.

Client Services:

As the client is one of the leading education course and certification provider from prestigious institutions, the client has been offering many courses and certifications in different domains, be it a Financial Planning, Banking and Finance, Securities Market, Skill Development, National Stock Exchange and Financial management. These services from client are very important for anyone for their professional career.

Client Requirement:

Client was more interested in Increasing the organic traffic and requested for more online presence with Search Engine Optimization and lead Generation.The Client’s organic traffic is limited and hence there are no inquiries or placements happening over the period of time and hence Client has requested the increase in organic search traffic and lead generation.

How did I achieve it? Through SEO & SEM:

Based on the Client Requirements I have received, I have followed the below strategy to define and generate the quality leads for a win-win situation:

  • Client Requirements analysis:

Client Requirements have been analyzed thoroughly and solution description has been framed. The targeted lead traffic from the Client requirements should be through organic search and through lead generation involving strategies like re-marketing, display marketing for their different services, courses and certifications that they offer.

  • Client Requirement Lead Target Area Analysis:

The client is based out in India. Most of the existing traffic was coming from India, but in limited in number. I have to target the increase in organic search impression and organic search traffic that will potentially generate inquiries there by into a successful business. I have targeted to see that since the client has an existing website with all the relevant content, but with no proper SEO, I have target the part to enhance and modify the content to be SEO optimized one.

I have then, researched on the targeted high traffic driving keywords that will be providing potential organic traffic for the client and also a convertible business inquiries.

  • SEO Optimization with High Traffic driving Keywords:

After identifying the high-traffic driving keywords, the next step I have done is to optimize the content with proper on-page SEO. There are many different pages which were lacking SEO optimization for which I have completed the on-page optimization. The website is now fully have the SEO optimized content and drives the organic traffic with good Quantity of organic leads.

Along with on-page SEO, i have also build high-Quality Backlinks on the niche relevant Educational domains to get the traffic from those website by posting article and blog/blog comments. The back-linking strategy also helped in increasing domain authority.

  • Lead increase through SEO (on-page & off-page):

Now, that i have the clients requirements, feasibility study done on the client requirements, statistics generation analysis done on the high traffic websites that drive niche relevant travel organic search data and traffic. Now, that i have also worked on the on-page SEO and off-page SEO such as link-building on high quality niche relevant blogs, the next work is to monitor the website for organic traffic and ranking. I have submitted the website back-links that was created to high traffic and quality search engines around the world to make sure the indexing is done properly and Google can Index the website very soon. One More part of this work is to make sure the XML Sitemaps are up-to-date in Google Webmasters and to monitor if all the URL’s are getting indexed on regular basis.

  • Mobile compatibility issues and Website issues monitoring:

Since the XML Sitemaps are submitted on the Google Webmasters/Search Console, the URL’s are now indexed by google. I had to keep on monitoring the Google Webmasters/Search Console for any website compatibility or mobile compatibility or any performance issues being posted by Google Webmasters/Search Console

Result achieved for Client due to this Lead Generation:

Clients organic traffic has been increased to 7000 to 21000 a 3x fold increase from usual from the day we started the project. The organic search and lead generation project is very successful as it created a win-win deal for both Client and Me. I have made client to generate 450+ leads in a month, in place of just 300 leads with my work. With the display marketing and re-marketing strategy i have applied here in this market, i have managed to provide 1-crore impression with my work for clients website. Client was very happy with the output and the increase in the traffic and also on the work we have done. Client has assured of more work with us on the different projects. I thank Financial Planning Academy for utilizing our esteemed solutions and services to boost its online presence.